WHAT IS SEO {Search Engine Optimization}
SEO stands for Search Engine Optimization. It is the practice of improving the quality and quantity of website traffic by increasing the visibility and ranking of a website or a web page in search engine results pages (SERPs) through organic or unpaid methods.
Search engines use complex algorithms to determine the relevance and authority of a website or a web page in response to a user's search query. SEO techniques involve optimizing the website's content, structure, and HTML coding to make it easier for search engines to crawl and index the website's pages.
SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO involves optimizing the content, structure, and HTML coding of a website's individual pages, while off-page SEO involves building backlinks and social media signals to improve the website's authority and credibility.
SEO is important for businesses of all sizes as it can help them attract more organic traffic, generate leads and sales, and increase their online visibility and brand awareness. However, it requires ongoing effort and expertise to achieve and maintain good rankings in search engines.
