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Bad things can happen to a business if they don't pay close attention to how they are perceived by consumers. Treating your customers poorly will ruin your reputation. Here is some advice for building a reputation which entices customers and turns them into loyal repeat business. Check on your customers after the sale. This is particularly true if your business is larger. They need to feel like they matter to you. You may want to try automated systems to follow up on their purchases. Also, get their feedback on purchases. Make sure that your unhappy cust