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You need to be concerned about anchortext links within your SEO operation. Lets say you have a blog on hip-hop dance lessons for any beginner. You want to compete with the bunch who also talks about hip-hop dance lessons newcomers. You want that #1 spot in the major search engine. The key phrases is the word or phrase that is displayed more than a page. Additionally what consumer clicks on to activate the url. For example, in the following dummy link (link is presented by the underlined text), what is your opinion is the anchor written content? Good keyword