Sydney, Australia, offers a diverse marketing landscape for businesses and national brands. Custom sourcing is a valuable tool for finding promotional merchandise that resonates with the target audience and amplifies the brand voice. Sustainability and functionality are crucial in Sydney's active lifestyle. Custom merchandise can foster customer loyalty by expanding the brand's reach beyond conventional channels. Coca-Cola's "Share a Coke" campaign, for example, used common Australian names and limited editions to encourage recurring purchases and build brand loyalty.
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