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Using Mystery Boxes As a Marketing Strategy The use of mystery boxes as a marketing tool allows brands to foster engagement with their customers and create a sense excitement and anticipation. By working with a reputable logistics partner, brands can make sure that their mystery boxes will be delivered on time and in the best quality possible. JJ Abrams uses in a lot of his films. They grab the attention of viewers immediately and stay with them until the box is unlocked. They are a method of marketing Mystery b