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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an excellent method to increase sales and generate buzz for your brand. If not handled properly the use of mystery boxes could be a risky strategy for business. Make sure you have a plan before selling these items. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences that relate to the items they choose from the mystery box. It also aids in developing empathy and stronge
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