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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a fantastic way to increase sales and create buzz for your brand. However, they can be a risky strategy if they are not handled appropriately. Make sure you have a plan prior to selling these items. The Mystery Box icebreaker encourages participants to share stories and personal experiences with the objects they choose from the box. It also aids in building empathy and improve interpersonal skills. Surprise