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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They offer players the chance to purchase rare items for a bargain. They have been accused of encouraging consumerism and wastefulness. Include items that enthusiasts would love to own in boxes based on activities like hiking, cooking or golfing. You can also include items that are connected to a show or celebrity. They are a great way to test out new products Brands employ mystery boxes as a strategic
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