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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a fantastic method to draw the audience into a story that will take some time to come to a conclusion. JJ Abrams employs this technique frequently in his movies. His film Lost was a perfect example of this. He asked the audience questions that he wouldn't answer and then clung to their interest for years. They offer a carefully curated selection. Mystery boxes have become a cult trend in the e-commerce industry that has captivated shoppers around the world with their ca
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