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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great way to engage the audience in a story which will take time to end. JJ Abrams has used this technique often in his films. This was evident in his film Lost. He asked the audience questions that would not be answered and then clung to their attention for years. They provide a curated selection of products Mystery boxes have become a popular trend in the world of online shopping, captivating con