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How Online Mystery Box Marketing Can Help E-Commerce Brands Drive Sales Mystery boxes are a thrilling and enjoyable way to learn about new products. The allure of surprises and the potential for products that are worth their money entices consumers and this strategy can help online retailers increase sales. Buyers might be disappointed if they receive poor quality or unsuitable items. This is due to illegal practices and fraud. Selection of products that are curated A carefully curated product selection brings excitement and anticipation