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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent method of entice an audience into a story that may take a while to conclude. JJ Abrams often uses this method in his films. His film Lost was a great example of this. He asked the audience questions which he did not respond to and then drew their attention for many years. They provide a curated selection of products Mystery boxes have become a popular trend in the e-commerce industry that has captivated shoppers around the globe by offering a carefully-curated selection of surp