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So why should we take the time to observe up with our prospects and give attention to their satisfaction levels? Here are some of the key reasons why measuring customer satisfaction and striving to enhance it are so essential. If you get a response from a survey that gives important insights about your staff or your product's performance, take heed to it and try to perceive where it is coming from. You don't want to change everything prospects complain about, but if customer satisfaction is important to you, you should assist them really feel heard and validate