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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They allow players to acquire rare items at a discounted price. However, they have been criticized for encouraging consumption and waste. Include items that fans would love to own in boxes based on activities like hiking, cooking, or golfing. You can also include items related to a celebrity or TV show. They are an excellent method to try out new products Brands employ mystery boxes as a way to introduce new
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