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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an excellent way to increase sales and boost the buzz around your brand. However, they can be risky if not handled correctly. Make sure you have a solid strategy in place before you start selling these products. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences related to the items they choose from the mystery box. It also helps build empathy and strengthen interpersonal communication skills. The element of surprise Myste
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