Learn more about performance marketing .
Performance marketing is a type of digital marketing in which advertisers pay publishers or networks only when a specific action is taken, such as a sale, lead, or click. This type of marketing works on a cost-per-action (CPA) basis, which means that the advertiser only pays when the desired action is completed by the user. This is in contrast to traditional advertising models such as cost-per-impression (CPM) or cost-per-click (CPC), in which the advertiser pays for the display of an ad regardless of whether the desired action is taken. For more read my blog https://digitalrajkumar.com/performance-marketing/
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