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The currency markets can be thought of as a sale marketplace. Both buyer and seller combine on a value they each think is fair. Stock price varies according to several factors: projected future growth of earnings, the track record of management, overall company earnings, the economic outlook of this industry company operates in, the company's book value (what the assets within the company are worth), plus much more. Stocks increase in value when these factors are favorable. Stocks will fall in value when these factors