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The generalized matching law (GML) has been used to describe the behavior of individual organisms in operant chambers, artificial environments, and nonlaboratory human settings. Most of these analyses have used a handful of participants to determine how well the GML describes choice in the experimental arrangement or how some experimental manipulation influences estimated matching parameters. Though the GML accounts very well for choice in a variety of contexts, the generality of the GML to all individuals in a population is unknown. That is, no known studi