Hawaiian and southwests troubles skyrocketing airfares significant challenges, including as heightened competition and operational delays, have been experienced by Hawaiian and Southwest Airlines due to their increasing airfares. These issues are the cause of the notable rise in airfare. Airline operations have been further burdened and ticket costs have increased as a result of rising fuel prices, a labor shortage, and an increase in demand for travel following the pandemic. The status of the economy and problems facing the industry as a whole continue to have an impact on both airlines' pricing strategies and overall service quality, despite their best efforts to resolve these problems.