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Why Are Online Mystery Boxes So Popular? Mystery boxes on the internet are now a common way for consumers to discover new products. The boxes are packed with surprises that the customers do not know until they open them. Unboxing videos that are posted on YouTube and TikTok by influencers and streamers increases the thrill-seeking aspect. The value of these items usually exceeds the cost of purchase and creates a sense of excitement and anticipation among consumers. In a