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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a burgeoning trend in e-commerce, capturing the attention of customers across the globe. These carefully curated packages with surprise goodies are popular on platforms such as TikTok or YouTube which is where videos like The Royalty Family’s video have garnered more than 4.6 million views. The downside of mystery box shopping is that buyers could be disappointed if receive shoddy or unsatisfactory products. In these cases, companies must tak
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