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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent method to draw the audience into a story that will take some time to conclude. JJ Abrams uses this technique often in his movies. The film Lost was a great example of this. He asked the audience questions that he would not answer and kept them interested for a long time. They provide a carefully selected selection of products Mystery boxes have become a huge trend in the world of e-
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