Gen leads is the leading lead generation and client building company in Australia. Gen Leads understand you want to follow your hot leads, and that’s the best for your business, but you also need to worry about warm and cold leads, and there we come, we exactly know how to make it work. Lead generation is also important for e-commerce and other businesses, as email marketing maintains one of the most effective platforms for online marketing, and collecting the contact details of a prospective customer helps the business to sell to them later, even if they do not make a purchase immediately.