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Why Mystery Boxes Are a Popular Marketing Strategy The activity of the mystery box is a great way to break the ice and encourages curiosity and unity as well as deeper connections among participants. It also helps participants be open to new experiences and pushes them to get out of their comfort zone. Sellers of mystery boxes must be open about the contents and value of their products. This will help buyers avoid disappointment or unprofessional practices. They create a sense of surprise Mystery boxes appeal to consumers because they provide a sense