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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent method of entice an audience into a story that may take some time to come to a conclusion. JJ Abrams often uses this method in his films. The film Lost was a great example of this. He asked the audience questions he wouldn't answer, and then held on to their attention for years. They offer a curated assortment of products Mystery boxes have become a popular trend in the world of online
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