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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great way to increase sales and build buzz around your brand. However, they can be a risky strategy when not handled properly. Be sure to have a plan before selling these products. The Mystery Box icebreaker encourages participants to share personal stories and experiences with the objects they choose from the box. It also assists in building empathy and improve interpersonal communication skills. The element of surprise Mystery boxes are an excellent way to
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