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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a fantastic way to increase sales and build buzz around your brand. However they can be a risky strategy if they are not handled appropriately. Make sure you have a plan in place prior to selling these items. The Mystery Box icebreaker encourages the participants to share personal stories and experiences related to the items they choose from the mystery box. It also aids in building empathy and improve interper