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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are an increasing trend in e-commerce, capturing the interest of consumers around the world. These carefully-curated boxes of goodies that surprise you are popular on social media platforms like TikTok and YouTube and include videos of unboxing such as The Royalty Family's video that has racked up more than 4.6 million views. However the mystery box shopping experience has a downside: buyers can experience disappointment when they receive unsuitable or inferior products. In
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