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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box activity is an icebreaker that fosters curiosity, unity, and deeper connections among participants. It also encourages participants to be open to trying new things and explore their limits. Sellers of mystery boxes must be open about the contents and value of their products. This will help buyers avoid disappointments and unethical practices. They create a sense surprise Mystery boxes are popular among consumers because they provide a sense adv