The high-density rearing of commercial birds has put the spotlight on poultry vaccination to boost immunity and protect against strains of pathogens. The prevalence of Newcastle diseases among turkeys, ducks, birds, geese and guinea fowl has prompted several countries to bolster their policies. In essence, Victoria, Australia, has made vaccination for Newcastle disease mandatory. The U.S., meanwhile, reported 57.53 million poultry animals grappling with high pathogenic avian influenza (HPAI), as of December 2022.

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A renewed focus on ambulance services with technological advancements has helped stakeholders navigate opportunities and trends shaping the healthcare industry. An uptick in chronic diseases and road accidents has expedited the demand for emergency medical services. Ambulance services reportedly accounted for USD 39.14 billion of business in the healthcare industry in 2022. The penetration of paramedics has accentuated the footprint of helicopters, motor vehicles, boats and airplanes to foster the healthcare service.

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The prevalence of animal diseases, disorders and illnesses has put the spotlight on veterinary medicines. Farmers and pet owners bank on drugs to keep their animal disease free and healthy. The medicine can also be used to control and monitor zoonotic diseases and maintain livestock food supply. Veterinarians also work in agribusiness to ensure a safe food supply, while also helping farmers boost their productivity.

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Athletes have exhibited immense traction in tracking glucose levels continuously. So much so that CGM technology has become sought-after to see how their training and food influence their blood glucose levels all the time. The advanced CGM devices enable consumers to make diet and training decisions to help boost their performance. There have been instances in the past of the National Football League (NFL) using CGM devices. Some well-established brands, such as Abbott (Libre Sense), Supersapiens and Nutrisense, have furthered their penetration to tap into the global market.

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The pervasiveness of diabetes type 1 and type 2 has had a notable impact on people's well-being and hampered the healthcare system's sustainability. A study forecasts that around 783.7 million people will live with diabetes by 2045. Strain diabetes puts on the economy and the complications linked to the disease have warranted a holistic approach to develop strategies to minimize prevalence and foster healthcare. There is a general acceptance that physical activity and healthy food habits could reduce obesity rates and diabetes risks.

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