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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great way to boost sales and create buzz for your brand. However they can be risky if not handled correctly. Make sure you have a clearly defined plan in place before you start selling these items. The Mystery Box icebreaker encourages the participants to share personal stories and experiences relating to the items they choose from the mystery box. It also aids in developing empathy and improve interpersonal c