Mary Jo K aspires to empower and create a niche for itself by delivering a sense of belonging between people who share the same or similar passion for makeup. We intend to do so by creating clean, safe makeup and providing the right information/education about makeup that will in turn instil confidence in the consumers to be different and bold. Mary Jo K is committed to create clean, safe makeup that will empower women to increase their confidence and be ready to face and ace any and every moment.