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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a fantastic way to draw an audience into a story that may take some time to come to a conclusion. JJ Abrams employs this technique often in his movies. His film Lost was a prime example of this. He asked questions to the audience which he did not respond to and then kept their interest for many years. They provide a curated assortment of products Mystery boxes are a growing trend in
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