Pay on Results PR: A Pay-for-Performance Approach to Success
Pay on results PR is a performance-based public relations model where the client pays according to measurable results achieved-coverage, increased brand recognition, or other key performance indicators. Unlike traditional retainer fee-based PR models, this approach ensures businesses pay only for measurable success, minimizing risk. The "pay on results PR" model encourages agencies to be in line with what their clients want to achieve. It is a less expensive way for startups and small businesses to hire. It promotes transparency, accountability, and long-term partnerships because it allows clients to monitor real, measurable outcomes. This builds trust on both sides. With "pay on results PR," success is shared between both parties: the agency and the client.
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