https://brooks-moran.federated....journals.com/14-misc
Online Mystery Box Solutions for Luxury Retailers The trend of the mystery box has been taken up by luxury brands and toy retailers. It's now taking over e-commerce. These carefully planned boxes that include surprise contents appeal to the curiosity and love of surprise in shoppers. However, customers who engage in mystery box shopping are prone to potential disappointments arising from receiving undesired or low-quality items. The experience could also be marred by unethical practices and sca