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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent way to draw an audience into a story that may take some time to reach its conclusion. JJ Abrams employs this technique frequently in his movies. The film Lost was a perfect example of this. He asked the audience questions that were not answered, and then held on to their interest for a long time. They provide a carefully selected selection. Mystery boxes are a burgeoning trend in e-commerce. They have captured the attention of shoppers all over the worl
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