Without some kind of attribution system, marketers..

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Without some kind of attribution system, marketers can’t confidently determine what worked and what didn’t, and make fact-based decisions about the most effective future marketing investments. https://www.shopifyninja.ca/bl....og/b2b-multi-channel

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THE ONGOING CHALLENGE OF B2B MULTI-CHANNEL ATTRIBUTION

B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment on Shopify app development, to a sales lead, to a closed revenue deal.

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