Are you trying to figure out the difference between goals and objectives in business? Goals are the big-picture dreams that provide your company with direction and purpose, like expanding into new markets or becoming a leader in innovation. They are long-term and broad. Objectives, however, are the detailed, short-term actions you take to achieve these goals, such as launching a new product or increasing customer retention by 20% within six months. Objectives are specific, measurable, and time-bound, helping you track progress and stay on target. Understanding this distinction is key to creating a successful strategy that drives your business towards its long-term goals.
https://www.business2sell.com.....au/blogs/evaluation/
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