Beyond The Cookies: Finding Flavor in Location-Based Advertising
According to the latest data by PrimeAudience, marketers in 2024 are better prepared for the impending third party cookie cull than they were last year. In fact, 88% of US marketers are confident about their strategy without the 3PC, focussing more on contextual targeting, location-based advertising, first party data, and more.
https://trackier.com/blog/beyo....nd-the-cookies-findi
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