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18 w

18 w

Beyond The Cookies: Finding Flavor in Location-Based Advertising

According to the latest data by PrimeAudience, marketers in 2024 are better prepared for the impending third party cookie cull than they were last year. In fact, 88% of US marketers are confident about their strategy without the 3PC, focussing more on contextual targeting, location-based advertising, first party data, and more.

https://trackier.com/blog/beyo....nd-the-cookies-findi

Beyond The Cookies: Finding Flavor in Location-Based Advertising
trackier.com

Beyond The Cookies: Finding Flavor in Location-Based Advertising

Dive into this blog to understand how location-based advertising works and how you can use your mobile app data to deliver personalized customer experience.