Does PPC affect SEO?
On asking the answer to this question, one may think of getting a direct answer of either a yes or no. However, the truth is something different. It is that the PPC ads do not have a direct impact on SEO, but it does have an indirect impact on SEO.
There are a lot of indirect situations that result from the use of PPC and SEO initiatives in combination.
So, the question still remains does PPC really impact SEO? If yes, how?
PPC advertisements allow you to expand your business in the search result pages.
When you run a PPC advertisement, they are displayed at the top of the search result pages — and people come to cross the PPC ads first when they are conducted on searches.
Along with SEO, PPC ads will help your business in getting more fields in the search engine results pages, also known as the SERPs. If someone skips the advertisement and goes to search results, they are going to see the business listing there. This leads to a double exposure. Your business is exposed to both the paid listing and also the organic listing.
Finally, this helps in the maximizing chances that people click on one of your listings and then go to your company’s official website to know more.
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