Digital marketing encompasses a range of online strategies to promote products, services, and brands. It involves tactics like search engine optimization (SEO), social media marketing, email campaigns, content creation, and paid advertising. By leveraging data analytics and targeting specific audiences, businesses can enhance their visibility, engage customers, and drive sales. Effective digital marketing requires staying current with trends and technologies, making it essential for companies to adapt and innovate continually to achieve successful online presence and growth.
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