How a Tier 3 City Entrepreneur Transformed Saraf Furniture into a National Brand?
Raghunandan Saraf, inspired by his family's decades-long involvement in the unorganised furniture industry, embarked on a journey to revolutionize their business. After graduating from Shri Ram College of Commerce, he returned to his hometown of Sadarshahr, Rajasthan, and launched Saraf Furniture in 2014. By shifting from a traditional export model to a direct-to-consumer (D2C) approach, Saraf Furniture has emerged as a prominent national brand. This story highlights how Raghunandan’s vision and innovative approach have set a new benchmark in the Indian furniture industry, moving it towards a more organized and consumer-focused future.
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