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Most large to big businesses have their own own general market trends teams. These teams not merely conduct research themselves, but many often outsource the requests to specialised companies. In the UK alone there are more than 250 researching the market companies, some operating in small niche markets. This article focusses on probably the most recognized survey businesses that operate throughout the world. ACNielsen is a worldwide marketing research firm and part of The Nielsen Company. One of ACNielsen's most widely known creations could be the
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