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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box is a great way to break the ice and encourages curiosity and unity, as well as deeper connections between participants. It also helps participants be open to new experiences and pushes them to get out of their comfortable zone. Mystery box sellers must be upfront to their customers about the value and content of their products. This helps buyers avoid disappointments or unethical practices. They create a sense of surprise Mystery boxes are popular among customers due to their sense adventure and t
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