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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become an important trend in the e-commerce market that has captivated the interest of shoppers across the world. These carefully-curated boxes of surprises are a hit on social media platforms like TikTok and YouTube and include videos of unboxing like The Royalty Family's video gaining more than 4.6 million views. The downside of mystery box shopping is that customers may
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