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Using Mystery Boxes to Promote Your Nonprofit Organization The mystery boxes are designed to appeal to the desire of people to acquire rare or valuable products. They're a great way for businesses to increase brand loyalty and attract more customers. These boxes do raise some ethical concerns. They can, for example, lead to pollution and waste. They provide a carefully curated selection. If it's a bag of snacks or a variety of clothes the mystery boxes are a unique method to promote your non-profit organization's mission. However, there are several factor