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Mystery Boxes Boost Sales and Engagement For E-Commerce Businesses Mystery boxes are an excellent way to cultivate curiosity. They're also an excellent way to encourage teamwork and build community. They are also a great way to boost sales and engage customers. Certain mystery box companies mix items that have previously appeared in subscription boxes with new ones to create a sense of excitement and anticipation for their subscribers. This can increase the value of items in the box. They foster a sense of discovery
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