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Using Mystery Boxes As a Marketing Strategy Using mystery boxes as a tool for marketing can help brands increase engagement with their target audience and create a sense of excitement and anticipation. By working with a reputable logistics company, companies can make sure that their mystery boxes will be delivered on time and in the most perfect quality possible. JJ Abrams is a fan of mystery boxes in his movies. They entice audiences immediately and keep them captivated until the box is opened. They are a type of marketing
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