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Why Mystery Boxes Are a Popular Marketing Strategy The mystery box is an excellent way to break the ice and encourages curiosity and unity, as well as deeper connections between participants. It also helps participants be open to new experiences and challenges them to step out of their comfort zone. Mystery box sellers should be upfront to their customers about the value and contents of their products. This will help buyers avoid disappointments or unethical practices. They foster a sense of surprise Mystery boxes are popular with consumers
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